1156 posts
Marketing Question 1
Is there a set of Critical Success Factors (CSFs) that would generically apply to any player in the cement Industry such that if an organisation does well on these indicators, then it can hope to gain a leadership position in the cement industry?
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1156 posts
Re: Marketing
Big question! And the answers will depend on the markets the cement company is operating within. Current thinking is that a cement company should strive for a balanced scorecard with sound economic performance coupled with environmental and social responsibility. Achieving these requires continuous investment in people, equipment and innovation.
1156 posts
Marketing Question 2
I am presently working in a cement company in a senior management level in technical services and very much interested to know about the process involved in producing white cement based wall putty and the steps of testing its characteristics. One company here in India makes this product very successfully.
1156 posts
Re: Marketing
I'm afraid I don't know the detail of how that particular company make their white cement wall putty. However, it must involve mixing the white cement with a solvent which prevents the hydration of the cement. Boiled linseed oil is commonly used with glazing putty. When applied to the walls this solvent carrier evaporates allowing the white cement to hydrate and slowly harden.