Grey India has won the creative duties for the new, yet to be named ’green’ cement offering from JSW Cement.
JSW Cement plans to launch the ’green’ cement by January 2012. JSW Cement wants to spread awareness about this innovative offering in an equally innovative way, and thus a separate pitch process was held for the product.
In 2009, the JSW Group had appointed Grey India to handle its creative duties following a multi-agency pitch. The account size at that particular point in time was estimated at INR15-20 crore.