Lafarge Cement has secured a top national accolade being ‘highly commended’ in the Marketing Society’s Awards for Excellence 2011.
The endorsement recognises the market leading innovation that is Lafarge Cement’s plastic packed Mastercrete.
The award was announced at a special black tie awards ceremony in London on 6 June. Lafarge Cement was in the running for the award with some of the biggest household brand names including Arla Foods (Anchor Butter), Britvic Soft Drinks, Capital One and First Milk Cheese Company.
Javed Sethi, Head of Marketing at Lafarge Cement explains: “Mastercrete’s waterproof and tear resistant plastic packaging is the ideal solution to a major customer concern – how to keep cement dry and prevent wastage at builders’ merchants and at building sites. This award is a fantastic accolade and we at Lafarge Cement are immensely proud to have been highly commended in these prestigious awards.”
The Marketing Society Awards for Excellence are held annually to recognise industry excellence. Lafarge Cement was ‘highly commended’ in the ‘Brand Revitalisation’ category.