WAPCO unveils new cement brand

WAPCO unveils new cement brand
Published: 22 November 2010

Lafarge Cement WAPCO Nigeria Plc, has announced the launch of a new product, Elephant Supaset Cement.  Managing Director and Chief Executive Officer of the company, Mr. Samy Abdelkader, said at the launch of the product in Lagos, that Elephant Supaset Cement represents a Portland cement specially formulated as fast setting cement that meets the needs of the block making and precast segment of the construction industry with unique features.

Abdelkader asserted that the new product is a testimony of his company’s commitments to innovations and leadership in the Nigerian cement market. “Elephant Supaset combines three key value propositions of Early Setting, Early Strength and Unique Latter Strength which is a distinguished quality which our brand, Elephant Cement, has been known for over the years.

“The launch of Elephant Supaset Cement makes Lafarge WAPCO the only cement company with two unique brands: Elephant cement, a general purpose cement which marks 50 years of existence and the new product, Supaset Cement, specifically formulated for block making and precast segment,” he said.