Lafarge WAPCO introduces Supaset brand, Nigeria

Lafarge WAPCO introduces Supaset brand, Nigeria
Published: 16 November 2010

Lafarge WAPCO Plc as disclosed that it has spent over EUR150m on Research and Development (R&D) in producing  the Elephant Supaset cement.

Speaking, Mr. Samy Abdelkader, Managing Director/CEO, Larfarge WAPCO, said, “ this year alone the company has spent over EUR150m to various fundamental researches which gave rise to the production of Supaset cement.”

Abdelkader said that the launch of the new product is part of the company’s innovation and drive for customer satisfaction. “Elephant Supaset cement is as a  result of our profound research to satisfy the yearnings of the need for specialized cement for the block makers and the precast segment of the construction industry. This is a testimony to our commitment to innovations and leadership in the Nigerian cement market” he declared.

Continuing, he said, “Supaset is a Portland cement specifically formulated as a fast setting cement. This new product combines three key value propositions of early setting, early strength and the unique later strength which is a distinguished quality which our brand, Elephant cement has been known over the years.