Cemex wins social media award

Cemex wins social media award
Published: 16 November 2010

Cemex announced today it has been chosen for this year’s Forrester Groundswell Awards as a winner in the Management: Collaboration System category. The category recognises major social networking initiatives such as the company’s Shift.

Shift is a new collaboration platform for Cemex employees worldwide, combining elements of popular social networks, wikis, and communications tools to encourage efficient and meaningful company-wide sharing of innovative ideas and best practices.

"This award is a great honour," said Lorenzo H. Zambrano, Cemex Chairman and CEO. "With Shift, we continue to empower our employees by promoting engagement and collaboration beyond traditional roles and titles, allowing the best ideas to resonate company-wide and effect real change. We are thrilled that Cemex’s Shift is being recognised as a worldwide leader in employee collaboration after its deployment less than one year ago."

The platform launched in January of this year, and now more than 17,500 Cemex employees worldwide are active participants. Since its launch more than 500 virtual communities transcending typical corporate structures, departments, and titles, have been created by users. Topics range from best practices in environmental stewardship to streamlining supply chains to sharing sales successes. In the "Value Propositions" community, for example, 239 employee ideas have been posted and 118 are in the process of adoption across the company.