Lafarge Cement Zimbabwe has unveiled its new brand and has pledged to spend a substantial amount of money on a three-month marketing and advertising campaign that kicks off this month.
Communications manager, Nyaradzo Makombe-Hazangwi, said the cement manufacturer had already "spent a lot" as it seeks to secure the Lafarge brand, which officially took over from the Circle Cement brand on Tuesday, 9 November 2010 on the Zimbabwean market. "We are indeed on a campaign [involving] press advertisements in radio, TV, and local publications for the next three months," said Makombe-Hazangwi. "We will be going on road shows in the city and doing in-store branding so we have a lot going on," she said.
Speaking at the re-branding ceremony on Tuesday, Lafarge Cement MD Jonathan Shoniwa, said the launch was "the final phase of our integration and re-branding into the big Lafarge family."