ACC launches new cement brand, India

ACC launches new cement brand, India
Published: 08 October 2010

ACC Ltd launched Coastal+, a premium eco-friendly cement brand. Talking to reporters after the formal launch South West Region Chief Executive Ramit Budhiraja claimed the technologically advanced cement offered superior protection against coastal climate. He said the company decided to have a special cement brand for the coastal areas as the climate there was harsh and damaging to concrete structures.

The firm had found that the structures made of the new product was more cohesive and thereby it would have low permeability compared to structures made with ordinary cement. ’’Structure in costal areas needed dense concrete prompting the firm to make a special brand after continues efforts by its central technology support service centre,’’ he said.

Source:  United News of India.