Just a day after appointing Vizeum as its media AoR, Dalmia Cement (Bharat) Ltd (DCBL) has appointed JWT as its creative agency following a multi-agency pitch. Sources close to the development have confirmed the news to exchange4media. Chennai-based Fifth Estate Communications, which has been handling the business for the past three years, was the incumbent creative agency.
According to sources, the business will be handled by JWT’s Chennai branch. Neither the agency nor the client was available for comments at the time of fling this report. The size of the business could also not be ascertained.