Al Rajhi Cement Jordan (ARCJ) partners with IDEA JWT and TactiX Strategic Consulting

Al Rajhi Cement Jordan (ARCJ) partners with IDEA JWT and TactiX Strategic Consulting
Published: 21 October 2009

IDEA JWT and TactiX Strategic Consulting have recently signed an agreement with Al Rajhi Cement Jordan (ARCJ) to become their official outsourced advertising and public relations agencies respectively.

The joint agreement entails the implementation of the developed strategic communication plan guided by Al Rajhi’s vision.  The emphasis will focus on establishing local presence among the Jordanian market through an integrated and comprehensive communication framework. 

In parallel with the signing of the agreement, Mr. Feras Qarrain General Manager of ARC Holding stated: "Signing with IDEA JWT and TactiX , two of the most reputable and specialized companies in Jordan, will be an instrumental and strategic tool contributing to a successful launch of  Al Rajhi Cement in Jordan. We are confident that we took the right decision and are looking forward to working with them.”