India’s ‘whitest white’ cement has notched up another first. Birla White cement has been elevated to the status of a ‘Superbrand’ by popular consensus among industry experts and consumers. This global acknowledgement places it in an elite league of the world’s best brands. Birla White is the only white cement company to be conferred Superbrand status. Superbrand is a concept that started in 1993 in the UK to chronicle case studies of exceptional brands; to pay tribute to them and their brand guardians. Since then it has been replicated in 85 countries across five continents. So far 81 countries have already published 293 volumes featuring more than 12,000 case studies.
From inception the focus was on creating a premium position for the brand. Over the years the brand was nurtured well and advertised strategically to make it top of mind amongst customers. The communication was twofold: one directed towards influencers, like architects, builders and the other, towards end consumers.
An established pioneer of superior quality and innovation, Birla White has steadfastly been crossing many milestones since its inception in 1988.