ACC to increase capacity to retain declining market share

ACC to increase capacity to retain declining market share
Published: 10 October 2008

India producer ACC, a part of the Holcim Group, plans to add more capacity after 2010 to retain market share.

Sumit Banerjee, managing director, ACC, said, “We will not stick only to 30Mta capacity. Beyond the target of 2010, we are working on 2-3 projects. We are studying the feasibility of the projects.”he move is aimed at maintaining its market share as its competitors have announced massive expansion plans.

ACC, currently, has a capacity of around 22.4Mt, which will ramped up to 30.4Mt in the next two years. The company has presence in almost all regions of the country with twelve cement manufacturing units.

The company is the largest cement maker in the country with a market share of 12.2 per cent. “Our market share has come down over the last several years. We will look at the growth of demand for cement in the country and do whatever is required to maintain the market share,” added Banerjee.

The ongoing modernisation and expansion projects of the company are located in Madukkarai, New Wadi, Bargarh and Chanda. It spun off its ready mix concrete (RMC) business into a separate subsidiary —CC Concrete earlier this year. The RMC unit is adding 15 plants in the current year to take the total number to 41 by the end of this year.