Cebu Cement firm launches new brand, Philippines

Cebu Cement firm launches new brand, Philippines
Published: 03 October 2008

Cebu-based cement maker Taiheiyo Cement Philippines Inc. (TCPI) has launched its new brand, Grand Premium, an alternative of Portland Cement and an energy efficient product that will translate into huge savings for the company and the consumers, company officials said.

According to TCPI officials, the new product is a specially-formulated blend of prime quality Portland cement with Philippine tuff, resulting in a long-term compressive strength.

The new product has surpassed both the American and Philippine standard requirements for Portland cement and can be used for the construction of structural concrete, mass concrete structures, culverts, water pipes, blocks, pre-fabricated elements, concrete hollow block, plastering, finishing and concrete hollow block filling, they claimed.

Since Grand Premium is composed of only about 70 to 75 percent clinker compared to the 95 percent clinker in Portland, its production will consume lesser energy and emit lesser carbon dioxide, they added.