Cement producers on the Dominican Republic today will try to reach an agreement with Industry and Commerce authorities, in pursuit of establishing a “price of equilibrium” in order to recuperate accumulated loss. A price war, unleashed by initiative of one of the manufacturers, took prices down below production costs. But this marketing strategy was suddenly discontinued, and now prices have increased more than 75 per cent.
Intentions are to place the cement bag within a price range between RD$140-RD$150. Bagged cement had just recently sold for RD$70 per bag. Producers presented before the Government a report in which they demonstrated that cement was sold locally at a price 50% less than the average price of the region, which, they allege, is unsustainable for producing firms, and at the same affect income through the Processed Goods and Services ITBIS tax.