ACC to refocus on marketing

The Associated Cement Companies Limited (ACC), has undertaken a reorganisation of its company to focus more on marketing activities, with greater focus on the customer and the end user. ACC today announced that Ashok Jain, a whole-time director who was so far supervising cement marketing, will now be the whole-time director responsible for the cement maker’s ready mixed concrete business.

The company’s ready mixed concrete (RMX) business maintained the growth trend witnessed in the last few years with the turnover growing by 27 per cent in the nine months ended December 31, 2005.