O&M Kolkata has won the creative account of Lafarge Cement in India. The incumbent agency was Bates, Kolkata. This account, which is a full service assignment, would be a sizeable win for O&M Kolkata. Reportedly, O&M Kolkata was the agency that had launched the brand in India.
Sharmista Dev, General Manager, O&M, Kolkata, said, "Lafarge is a prestigious and a nostalgic win for O&M, Kolkata. Today, the brand is at another stage of evolution given the increased competition in this category. It’s indeed exciting and challenging for us to re-acquaint ourselves and take the brand to the next level."