ACC bullish on TN, Kerala markets

ACC bullish on TN, Kerala markets
Published: 05 October 2005

Fuelled by the boom witnessed in the housing, infrastructure and industrial sectors, cement consumption in Tamil Nadu during August this year crossed 1Mt, pushing it to the top slot in cement usage among the Southern States.  

It is not only the industrial hubs such as Chennai or Coimbatore but even areas beyond Madurai in the South seem to be witnessing frenzied construction and the robust demand for cement is expected to continue for the next two or three years, according to senior executives from the Associated Cement Companies Ltd (ACC), Madukkarai, near Coimbatore.  

The ACC plant, which caters largely to the north Kerala and western Tamil Nadu markets recorded a 20 per cent growth in cement demand and is confident of sustaining the growth.  

Speaking to presspersons at the Madukkarai ACC plant on Monday, Mr A.K. Saxena, Vice President-Works, ACC, Madukkarai plant, and Mr J.V.B.Sastry, Vice President-Marketing, ACC-Regional Marketing, said the annual turnover of the plant was around Rs 350 crore, accounting for about 10 per cent of the total turnover of ACC.  

The brand has a strong presence in northern Kerala, where its market share was around 35 per cent and in western Tamil Nadu, where its market share was 10-11 per cent.  

The company wants to focus on its core area and increase its market share.