British cement group Blue Circle, a subsidiary of Lafarge, has set up a subsidiary in Argentina.
The subsidiary will specialise in the retail and distribution of primary materials and construction products. The unit will operate under the Santa Pamela brand. Lafarge also owns the brands Klaukol, Durlock and Cementos Avellaneda.
Currently Lafarge is holding talks over the acquisition through its subsidiary Materis Peintures of the Argentine paint company Colorin for around ARP30m (US$10.3m).
Materis Peintures operates in France, Belgium, Italy, Spain and Portugal.