ETA-ASCON consolidates Star Cement brand

ETA Ascon Group has consolidated their cement manufacturing capabilities under the brand name Star Cement.  The latest move brings together manufacturing subsidiaries, Arabian Gulf Cement of Ajman and Hyundai Tiger Cement of Bahrain, under the Star Cement umbrella brand. Star Cement has majority control of five cement plants across the Middle East, Indian Sub Continent and North Africa regions.

Speaking on the new brand composition, Mr. Ahmed Salahuddin, Business Development Manager, Star Cement said, ’Star Cement has two plants in the Emirates, one each in Abu Dhabi and Ajman, one in Bahrain, another in Bangladesh and Sudan. This is our first move to consolidate our position in the Indian Sub Continent, Middle East and North Africa regions where the cement market is rather fragmented’.

’We are investing valuable resources in people, latest technology and regional distribution to ensure our plants to become a reliable source for cement and building materials in the regions we operate in,’ said Mr. Salahuddin.

Star Cement is part of the US$1.8 billion ETA ASCON Group (a joint venture between the Al Ghurair Group) with offices around the world and interests in areas such as construction, engineering and maintenance, automobiles, manufacturing, bulk commodity trading and shipping, fashion, consumer products, retail and industrial products.