Nigeria: Lafarge Wapco launches new products

Nigeria: Lafarge Wapco launches new products
Published: 24 April 2012


Lafarge Wapco is targeting block makers and the pre-cast and concrete business with its latest cement product. Elephant Super set was revealed at the Nigeria infrastructure & Construction exhibition Seminar & Product Showcase held in Lagos, Nigeria.

Rilwan Yusuf, the company’s senior marketing manager, said the firm came up with the new product, ‘Elephant Super Set,’ to meet the identifiable needs of customers in the building and construction sector. Block makers in the pre-cast and concrete business have been identified as the main customers for this product.

Lafarge Wapco is also launching ‘Power max’, a top grade quality cement of 42.5 strength. The cement type, Rilwan said, is made to drive infrastructure development of roads, bridges and high-rise buildings compared to other cement in the market which he alleged are neither flexible nor open to other uses.
Stressing his company’s belief in innovation and flexibility, he said: " Our belief in innovation as a company is so strong that we pursue flexibility and refuse in all its entirety the ‘one size fits-all theory’ in our quest to satisfy the emergent needs of stakeholders in the sector.