Zuari Cement has won the 2012 Zee Business brand excellence award for Marketing Communications.
This annual award is endorsed by the World Brand Congress & Asian Confederation of Businesses and entrants are judged by a jury. The award gives recognition to those brands and marketeers who have achieved success through innovative and effective marketing practices, with regard to particular circumstances of different industries, budgets and the diversity of marketing programmes.This year's theme was 'Brand reputation – Present & Future'.
Zuari Cement, which is part of the Italcementi Group, has a cement capacity of 6.2Mt. The company has three plants, which include two manufacturing units at Sitapuram and Yerraguntla, and a grinding centre at Chennai. It has also reached an agreement with parent comapny Zuari Industries for the acquisition of 74 per cent of Gulbarga Cement, which is developing a project of 3Mta cement plant in North Karnataka. A large grinding unit is being setup at Solapur in Maharashtra and a bagging unit planned at Kochi port.