Lafarge Pakistan launches new precast cement

Lafarge Pakistan launches new precast cement
Published: 22 October 2014


Lafarge Pakistan held a launch ceremony for its new specialised OPC, Stallion, an early-setting cement formulated to meet the needs of the precast industry.

Marketing director, Rizwan Jamil,  said, “Pakistan’s cement industry remains quite basic due to lack of initiatives by the players. Lafarge Pakistan is committed to lead the change by bringing new innovative value offerings tailored to meet the specific needs of various customer groups.”

The product is currently available for the precast channel in Rawalpindi and Islamabad and will be launched in other markets in the next few months. Mirza Sheeraz Zahoor, the brand manager for the new product said: "Developing new innovative products that work to make a process easier for professional builders, is core to our business ethos. Customers will greatly benefit from Lafarge Pakistan's first-of-its kind quick setting cement as jobs will now be finished earlier."