Siam City Cement announces INSEE Alliance

Siam City Cement announces INSEE Alliance
Published: 04 June 2015


Siam City Cement (SCCC) this week announced one of Thailand's first industry-wide distribution channels and marketing collaborations in the building material sector with 11 other leading producers of construction materials to offer a "complete range of quality solutions'.

The 'INSEE Alliance', which include companies producing structures, roofing, walls, flooring, and decorative materials will bundle their product offerings to project developers and modern-trade stores.

Siva Mahasandana, SCCC deputy chief executive and senior vice president of marketing and sales, told The Nation (Thailand) that the INSEE Alliance would initially aim at project developers.  "We will bundle products within SCCC group and external partners, and share our distribution channels and knowledge, as well as in the modern-trade channel," he said.

The INSEE Alliance will help SCCC and its partners leverage their distribution networks, offering benefits to their customers in terms of enhanced varieties of products and sourcing costs, Siva said.

Other INSEE Alliance partners are Siam City Concrete, INSEE Superblock, Conwood, Thai Gypsum Products, UMI Group, Eco Coat, Karat Faucet, and Aqua Line Pro Target. The partnership will expand to include chemicals and sanitary ware.

The collaboration is expected to reduce costs (in particular on marketing) and enable the sharing of resources, especially distribution channels, Mahasandana added.