Reliance Cement Co Pvt, a subsidiary of Reliance Infrastructure, has announced its entry into e-commerce via a new "e-tailing" facility, which will be initially available in Uttar Pradesh, Madhya Pradesh and Maharashtra, India. The e-tailing facility is available for a minimum order of 25 bags and delivery to customer will take place within 48h.
"With this, Reliance Cement has become one of the first e-commerce cement companies in India," said Atul Desai, chief marketing officer of the company. "In line with our consistent efforts to provide superior product and services to our customers, e-tailing is the latest next-gen customer friendly initiative," Desai added.
Mr Desai said that Reliance Cement has emerged as a premium brand in major cities of Uttar Pradesh, Madhya Pradesh, Maharashtra, Bihar, Jharkhand and West Bengal. The company is currently producing 5.5Mta of cement.
The company has set an ambitious expansion plan and hopes to achieve a total manufacturing capacity of 15.5Mta over the next few years by completing two plants of 5Mta each at Maihar in Madhya Pradesh and Muktaban in Yavatmal district of Maharashtra.