Mexico: Geocycle brand aims for a future without waste

Mexico: Geocycle brand aims for a future without waste
Published: 21 July 2016


Geocycle is unifying its brand globally and in Mexico, the company operating under the name Ecoltec will now be known as Geocycle. It will continue to offer sustainable waste management solutions to reach its objective of “a future without waste”.

For 23 years Ecoltec has offered world-class services for the responsible management of industrial waste as well as state and municipal government waste, such as proper disposal of used tyres which helps authorities reduce uncontrolled fires and the diseases propagated by dengue, chikungunya and Zika viruses. Now Geocycle will maintain those relationships with the public and private sectors to serve as a partner with global reach.

In Mexico there is no official data that consolidates all the available information, but estimates say that 86Mt of waste is produced yearly, which includes urban solids as well as special treatment and hazardous waste.
 
“We believe in a cleaner and healthier world without waste, a place where we can all reduce our environmental footprint. With Geocycle, we provide industrial companies and municipal governments with sustainable solutions for the proper management of waste,” said Miguel Ladrón de Guevara, director general of Geocycle Mexico.
 
With the theme “ for a future without waste” Geocycle contributes to LafargeHolcim’s sustainable development vision, whose goal is to double the percentage of alternative fuels in the energy mix for 2020, which means a reduction of more than 30Mt of CO2 worldwide.
 
“Under the Geocycle brand, we are going to leverage our international experience, presence and network to implement best practices in favour of the environment, safety of communities and our workforce to contribute to the wellbeing and prosperity of Mexico,” said Miguel Ladrón de Guevara.