According to JK White Cement executives, white cement has witnessed an increase in demand over the past few years. In a statement the company said, "In the modern construction world, the demand and requirements for aesthetics undergo rampant changes. And to accommodate them, we at JK White Cement have always provided with products that best fit to these ever changing demands.”
An increased demand for white cement could be attributed greater importance being placed on the aesthetics of construction projects and the ‘beautification’ of modern cities. Unlike grey cement, white cement-based precast does not require paint or maintenance.
The statement went on to say, "With JK White Cement, we do not only guarantee strength but also assure that the final product will have appeal, a beauty and reciprocates the imaginations of the creator."