Dangote Cement Ghana Ltd has embarked on an exercise to distribute 1000 tarpaulins to its cement distributors across Ghana, said Dangote marketing manager, Evans Oloquaye Martey.
He explained that with the tarpaulin technology, distributors only need platforms on which to put the cement, then use the tarpaulins to cover and secure them against theft and rain. “The tarpaulin concept of trading cement is an age-long practice in Nigeria and other west African countries that does not require any investment in office space."
”The move is aimed at reducing the high cost of putting up or renting office space, which was mostly required to trade in cement," he said. The cost of office space in Ghana's cities is very high and the tarpaulin concept is being introduced to relieve the plight of the distributors.
Following the distribution of the first batch of the tarpaulins, the marketing manager said, the lower cost of the initiative would help the company to make its products affordable and accessible in Ghana's market.
“We want many Ghanaians, who desire to put up houses and other infrastructure to buy cement at very affordable prices without having to pay indirectly for the operational cost. This is why we are introducing this technology that does not really require an office space to set-up,” he explained.