India: Birla rebrands Reliance Perfect Cement

Since acquiring Reliance Cement Co, Birla Corporation Ltd has rebranded the Reliance Perfect Cement brand as MP Birla Perfect Cement and launched it in the central Indian market.

Kolkata-based MP Birla Group has also introduced MP Birla Perfect Cement onsite vans. These vans will be manned by experts who will provide technical information about cement and concrete and will also offer testing facilities at construction sites. Construction companies can call these vans to their project sites and get information about the standard of the ongoing work.