The premiumisation of cement: David Khanna, BPI Visqueen (UK)
Filmed at Cemtech Europe 2015, 20-23 September, Intercontinental Hotel, Vienna, Austria.
So, I'm going to talk to you about the premiumisation of cement. I'm sure it's a real thing, and I'm going to tell you all about it. But before I do, I want to take a quick introduction of ourselves. You have picked up that i have a Northern English accent and in contradiction to this, I actually going to introduce you to Scotland. There's a good reason for that. BPI Visqueen, where im commercial director is part of the global BPI group and we're actually based in Scotland. So here's a short film to introduce both. Thank you.
There's a beautiful show of a nice cement factory. As the term suggests, innovation is something we pride ourselves on BPI Visqueen. In recent times, the innovation has involved products specifically designed for the cement industry and that's what I want to share with you today. As you might expect, it's been quite a journey.
If we learnt anything about the cement industry over the last few years is that it's been real tough one and to give you some sort of comfort, the world of packaging is no different. We all have our challenges. So, in launching a product in a cement industry, we knew that there was more important things worth to add value.
For us, was about significantly enhancing the performance of packaging, and so that I bring you onto introduce you to Ventisack. Ventisack simply is a venti polythene sack. It's supplied as FFS tubing and there's a back scene where vented channels are hosted. What's far more interesting are the impressive benefits that it boasts.
The first and most compelling benefit of a Ventisack is that it's waterproof. Meaning the chances of spoilage from water ingress are reduced if not eradicated.
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