The new portfolio of products not only offers total solutions to customers, but is also expected to contribute significantly to Holcim’s corporate purpose of providing solutions in building foundation for a sustainable future.
The product launch is consistent with the company’s aggressive plan to transform Holcim Malaysia into a stronger brand and beef up its image as a solutions provider.
Holcim a 1.2Mt cement plant in Pasir Gudang, Johor.
Its new product launch on Wednesday in Johor Baru saw the introduction of three new application-based products namely "Holcim Top Standard", "Holcim Top Standard" and "Holcim Quick Cast".
Holcim Top Standard is a multi-purpose cement of unrivalled quality suitable for most applications, while Holcim Ready Flow is a high performance cement specially formulated to provide ultimate durability.
Holcim Quick Cast is a high early-strength cement for faster construction.
Holcim Malaysia is one of the biggest supplier of ready-mix concrete in Johor, with a network of seven batching plants and a fleet of trucks servicing customers in the entire area.
"Total sales this year are projected to exceed 650,000t," Holcim Malaysia chief executive officer Mahanama Ralapanawa said in a statement.
Revenue last year was RM185m, representing a five per cent market share in Peninsular Malaysia. Holcim commands a 30 per cent market share in Johor.
