With its Technology Days, Haver & Boecker, the German specialist for packing machinery, succeeded in launching a new information concept. During the week of October 13-17, both a customer conference and a sales rep session took place simultaneously at Haver headquarters in Oelde, Germany.
The Haver Technology Days conference was split up according to the different business units, and took place concurrently. There was a customer conference day for the divisions of Chemicals, Building Materials & Minerals and for Cement. In addition, during the course of two days, approx 100 representatives from 55 different countries attended and informed themselves firsthand on the latest technological developments and organisational changes at Haver & Boecker. Because the last sales rep conference had taken place 6 years before in 2002, there was a great built-up demand for information.
