Readymix rebrands by adopting name of Cemex

Readymix rebrands by adopting name of Cemex
01 November 2006

Readymix plc has announced today that its subsidiaries Readymix (ROI) Ltd., Readymix (NI) Ltd., and Island Aggregates Ltd., will operate under the name of: Cemex (ROI) Ltd., Cemex (NI) Ltd., Cemex Island Aggregates Ltd., effective from Wednesday, November 1. 

Readymix plc which is listed on the Irish Stock Exchange (ISE) will, following the rebranding of its subsidiaries, continue to be listed on the ISE as Readymix plc with the ticker RYX.

The rebranding follows the recent arms length commercial agreement with majority shareholder CEMEX S.A. for the implementation of its global business model and information technology systems. That agreement also gave Readymix the right to use the Cemex brand name and trademarks in Ireland.

A corporate identity programme will start rolling out across Ireland in due course which will see a complete rebranding under the CEMEX name covering all aspects of our business from letterheads and signage through to livery changes across our fleet, premises and plants.

Published under Cement News