GK Goh Research keeps sell on Lafarge Malayan Cement due to price war. "The price war has intensified and the situation now is worse than the last price war in 1999," GK Goh says; adds domestic cement demand likely contracted six per cent in 1Q 2005; adds full-year demand likely flat. "We expect most cement companies to suffer losses in the first half of this year as there are no signs of the price war letting up."