PCL sees progress with branded product

Pacific Cement Limited (PCL), formerly Fiji Cement Industries, has reported positive progress with its branded cement following an increase in demand for supplies from distributors.

Sonni Dutt, PCL acting general manager, told the Fiji Times that the company has been producing cement for home brands for the past 12 months, whereby customers had been given the opportunity to select the brand.

The Fijian Holdings Group company started with its distributor in Port Vila, Vanuatu who requested cement under his own brand. Mr Dutt said that after 12 months, the response has been "extremely good" and that exports from Fiji under the new brand has increased.

PCL had also commenced the same process in its home market of Fiji with two key distributors requesting cement under their own brand.