Arabian Cement Company (ACC) recently announced the launch of its latest OPC brand in Egypt, under the brand name "Al Nasr".

"We are extremely pleased to announce launching our new cement brand in Egypt, which reinforces our position as one of the largest cement producers in the market," said Jose Maria Magrina, ACC chief executive officer.

"Projected to increase our competitiveness in the designated regions by diversifying our customer base to include price-sensitive customers, Al Nasr is currently launched in Cairo, Giza and Qlayoubia. ACC will continue to produce Al Mosalah [brand] in the other Delta markets," said Hassan Gabry, ACC chief commercial officer.