The MP Birla Group has chosen Lodestar UM to handle the media duties of its cement business. As a first step in its new branding exercise, MP Birla has launched “Perfect”, a premium Portland Pozzolana cement, in Central India.

Hima Cement emerges as leading contender to acquire Khayah Cement
Hima Cement , the East African producer owned by Uganda’s Sarrai Group, has emerged as the lead...