Bélier brand is voted best product of the year

LafargeHolcim Côte d'Ivoire's Bélier cement brand has been voted best product of the year. This recognition was bestowed by the Label of the African Consumers in the presence of Mr Souleymane Diarrassouba, Minister of Commerce, Crafts and the Promotion of the SME.

This distinction comes after a five-month satisfaction survey of 14,000 consumers. Ciment Bélier was the top choice among Ivorian consumers, especially for its quality/price ratio, its ease of use and its durability. The packaging and the historical logo of the brand, the head of a ram on a yellow background, was also acclaimed.

Mr Xavier Saint Martin Tillet, Managing Director of LafargeHolcim said he was, "honoured by this award which reflects the recognition and commitment of Ivorians to the quality of a cement that has accompanied them for more than six decades."