LafargeHolcim Bangladesh is launching a new specialised cement for plastering called Plastercrete. Plastercrete has been carefully tested to ensure quality and meet customers' particular needs. It covers a larger surface area using less cement, resulting in significant cost savings for customers, said LafargeHolcim's spokesperson.

"It would be only for plastering and different from others available in the market," Rajesh K Surana, chief executive officer of LafargeHolcim, told a press briefing at Pan Pacific Sonargaon in the capital yesterday.

Plastercrete will have a shorter application time, meaning efficient and quicker construction, saving costs and energy. Plastercrete will also give better workability, which will be immensely beneficial for masons, who shall achieve better finish with lesser efforts. It will also have lesser cracks, ensuring consistent quality and smoother walls, he said.

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