Ambuja Cement launches 'Ambuja Plus Cool Walls'

Ambuja Cements Ltd (LafargeHolcim group) has launched 'Ambuja Plus Cool Walls' for Individual Home Builders (IHB) in Thane district, India. The product ensures maintenance of a 5°C temperature difference indoors, no matter how hot or cold the external temperature is.

Developed by Ambuja’s in-house team, the product embeds 'Heat Barrier' technology to keep indoors warm during the winter and cool during the summer.

Deepak Mehra, chief marketing officer of Ambuja Cement, said: "Since our inception, innovation has been the hallmark of all our offerings and we have always endeavoured to develop an array of eco-friendly products to ensure a healthier, cleaner and greener tomorrow; supporting India's efforts to become a green nation. Ambuja Plus Cool Walls reinforces our strong commitment towards introducing products that deliver high strength and performance while strongly integrating sustainability traits.

"The product gives multiple benefits of superior strength and durability as well as ensures ambient temperature in the house. We are confident that this new product will provide further impetus to our LafargeHolcim Group’s vision," added Mr Mehra.