Eurocement has changed its name to Cemros. The rebranding is aimed at renewing the company on a new stage of development since its acquisition by Smikom in 2021 for around US$2.2bn, following an auction held by Sberbank.

An internal staff competition was held to find a new company name before a vote from a shortlist. Cemros invokes the words ‘cement’ and ‘Russia’ and was suggested by Eurocement employees, Evgeny Lukanovsky, Alexey Lotarev and Igor Efimov. 

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