CEMEX has developed the first generative artificial intelligence (AI) tool of its kind in the building material industry, transforming how its salesforce interacts with clients by providing real-time support for a superior customer experience.

The tool is an advanced knowledge assistant using Microsoft’s artificial intelligence and trained with CEMEX’s product information and expertise in construction regulations. Built on a robust data management system, it offers tailored solutions to diverse project requirements while providing accurate information about expected behaviours and needs. 

“Digital transformation is a top priority at CEMEX, as we are continually looking for new digital solutions to innovate and drive more efficient, sustainable, and safer construction projects for our customers,” said Fernando A González, CEO of CEMEX. "We strongly believe that Generative AI serves as a key differentiator in our business, giving customers a unique experience and memorable experience that embodies our company’s identity.” 

The tool was built by CEMEX's Data Science team and the scale of Azure OpenAI Service. Deployed through Microsoft Teams, it is easily accessible from any internet-enabled device, ensuring replicability across all CEMEX’s global operations. 

This project is part of CEMEX’s Digital Forward initiative, which encompasses the company’s digital innovation efforts in its commercial offering, supply chain, back-office processes, and manufacturing.