Cement News tagged under: Transnova

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Scaling up for growth

29 June 2021, Published under Cement News

Cement producers do not just manufacture cement, they need to sell it too. So what happens when a new equity partner invests in the company with a plan to increase factory output sixfold? How do you scale up for growth, increase market share and ensure that sales keep up with production volumes? By Transnova, South Africa. Rwandan cement producer cimerwa migrates from the distributor model to that of a delivered service to better manage sales volumes, customer loyalty programmes, m...