The NOx emissions arise from two sources: (i) the nitrogen in the fuel as you say, and (ii) "thermal" NOx from the breakdown of atmospheric nitrogen at the high temperatures in the burning zone. Usually the thermal NOx is much higher than the fuel NOx and the best way to reduce NOx emissions is to reduce this thermal NOx. Low NOx burners reduce the temperatures in the flame and produce less NOx by using less primary air. Low NOx calciners burn some of their fuel in a depleted oxygen environment to cause NOx degradation by the following reaction: NO + CO -> 0.5N2 + CO2. These are the best way sto reduce the NOx emissions of the kiln.