Mwalimu asked more people to participate in the promotion by listening daily to Capital’s programmes. The winners promised to hook more people to listen to Capital and also buy more cement. For a person to win, he/she had to buy a bag of Blue Triangle cement. Prizes included 25, 50 and 200 bags of cement, sh125,000, sh250,000 and sh500,000.
“If you find a winning voucher, call Capital Radio and you are paid instantly,” Capital’s sales promotion executive marketeer, Bright Baba, said. Blue Triangle Cement can be found in all hardware shops around the country.
