Hope Cement has introduced a new incentive scheme through its smartphone app. The loyalty scheme is a new approach to drive traffic into merchants’ stores and help to grow their business.

Customers collect points every time they purchase a Hope Cement product. Points will accrue based on product purchases, which can be used to claim various rewards and put them in with a change to win a Ford Transit Custom van.

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Hope Cement’s Commercial Finance Director, Tim Billingham, said: “The App will not only benefit those purchasing our products, but will help increase footfall in builders merchants’ branches. It will also include a nationwide store locator to make it as easy as possible for customers to begin to reap the many benefits that Hope Cement offer.”