Cement News tagged under: marketing

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Dalmia Bharat Cement launches new product

09 January 2018, Published under Cement News

Dalmia Bharat Cement has launched a new product, Dalmia DSP. The new cement is a premium-quality slag cement designed for the Dhalai process. It has been formulated for life-long stability and features a best-in-class one-day (+15MPa) and 28-day (+56MPa) strength, according to the Dalmia Cement website. To promote this new product, the company released a new advertising campaign featuring a humanoid robot. The campaign has been designed to make the science of the cement industry more ende...

Tokyo Cement makes settlement over brand name

24 October 2017, Published under Cement News

Tokyo Cement Company (Lanka) PLC agreed to a settlement over a suit filed against Ruhunu Lanka Cement (Pvt) Ltd in the Commercial High Court of the Western province, Sri Lanka. Tokyo Cement alleged infringement with regard to the similar trade names of the brands that the two companies distributed under. The plaintiff’s company, Tokyo Cement, distributes under various brands including Tokyo Super, Mitsui and Nippon. The company stated that it was in joint venture with Japan’s Mitsui Mining...

Winning commercial strategy

26 July 2017, Published under Cement News

Challenges in creating and implementing a coherent commercial strategy is one of the key factors why cement companies do not always see satisfactory returns on invested capital. McKinsey highlights the five essential elements in developing a successful commercial strategy to help cement companies create value. By Patrick Schulze, Kedar Naik, Alexander Kaulfersch and Thomas Czigler, McKinsey, Germany. Figure 1: thinking through a commercial strategy for cement Chronic underperfor...

UK: Hope Cement reward loyal customers

03 February 2017, Published under Cement News

Hope Cement has introduced a new incentive scheme through its smartphone app. The loyalty scheme is a new approach to drive traffic into merchants’ stores and help to grow their business. Customers collect points every time they purchase a Hope Cement product. Points will accrue based on product purchases, which can be used to claim various rewards and put them in with a change to win a Ford Transit Custom van. Hope Cement’s Commercial Finance Director, Tim Billingham, said: “The App w...