Secil Group rebrands
Portugal-based cement producer Secil has undergone a rebranding exercise to demonstrate how its four business areas complement each other in terms of flexibility and knowledge. ...
Marketing
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Semen Indonesia looks to optimising market opportunities in pandemic
PT Semen Indonesia (Persero) Tbk (SIG) has prepared a range of business strategies during the COVID-19 pandemic, including optimising the company’s market potential. "The impact...
Dangote Cement
Dangote Cement’s ‘Bag of Goodies’ national consumer promotion comes to an end of 30 September this year. Speaking in Lagos this month, Aliko Dangote, chairman, reiterated his co...
Dalmia Bharat Cement launches new product
Dalmia Bharat Cement has launched a new product, Dalmia DSP. The new cement is a premium-quality slag cement designed for the Dhalai process. It has been formulated for life-lon...
Tokyo Cement makes settlement over brand name
Tokyo Cement Company (Lanka) PLC agreed to a settlement over a suit filed against Ruhunu Lanka Cement (Pvt) Ltd in the Commercial High Court of the Western province, Sri Lanka. ...
Winning commercial strategy Premium
Challenges in creating and implementing a coherent commercial strategy is one of the key factors why cement companies do not always see satisfactory returns on invested capital....
UK: Hope Cement reward loyal customers
Hope Cement has introduced a new incentive scheme through its smartphone app. The loyalty scheme is a new approach to drive traffic into merchants’ stores and help to grow their...