Cement News tagged under: Futurecem

RSS feed

Aalborg Portland reports sluggish Futurecem sales

27 August 2021, Published under Cement News

Sales of its lower-carbon cement, Futurecem, have not reached the projected volumes of 40,000tpa, 18 months after its market launch, according to Denmark-based Aalborg Portland. To date sales of 2000t have been reported. Aalborg Portland CEO, Michael Lundgaard Thomsen, said the company will carry out a 20-30 per cent price reduction to bring Futurecem’s price in line with that of standard cement. However, he added that the price was not the only reason for the subdued sales of the product....