Cement News tagged under: rebranding

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New brand identity for Thyssenkrupp

20 November 2015, Published under Cement News

To reflect changes within its organisation over recent years, Thyssenkrupp yesterday announced the launch of a unified global brand, reflecting transformation of the Germany-based technology company to a diversified industrial group. “We are a different company today. We have become more diversified and as a result more stable,” says Dr Heinrich Hiesinger, CEO of Thyssenkrupp. Communications chief, Alexander Wilke, adds: “However, we are not yet perceived everywhere as the high-performanc...

SCG renames Tra Chang building materials line

20 November 2015, Published under Cement News

Siam Cement Group has renamed its Tra Chang building materials line as SCG in a bid to strengthen its branding in the Asean market as well as globally. "Our stepped-up competition in the Asean regional league will be spearheaded by quality and innovation as the unique selling propositions of our building materials," Nithi Patarachoke, vice president of SCG Cement-Building Materials, told local press. "The SCG brand is very well recognised for its innovation excellence, so this rena...

Saudi Cement Co unveils new brand identity

22 October 2015, Published under Cement News

Saudi Cement Co has launched a new brand identity an event which also marked company's diamond jubilee. Present at the ceremony were senior government officials, businessmen, suppliers and clients. According to a statement, the company chose to evolve its brand and motto in order to reflect a new identity and pledge its commitment to clients. Chairman Khalid bin Abdul-rahman Al Rajhi said the launch of the new identity confirms that Saudi Cement is looking forward to a brighter future. He ...

Holcim France to be renamed Orsima under CRH

17 July 2015, Published under Cement News

As of 1 August 2015, the former French subsidiary of Holcim, now owned by CRH, will be renamed Orsima. With the acquisition of Holcim France, resulting from the merger between Holcim and Lafarge, CRH will have a market share of around 15 per cent in the country. The Ireland-based company now owns the three integrated cement works of Lumbers, Heming and Rochefort-sur-Nenon, the four grinding centres of Grand-Couronne, Dannes, Dunkirk and La Rochelle as well as the Montoir-de-Bretagne ble...