Rebranding

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Lafarge Africa to rebrand as HBM Nigeria

Lafarge Africa to rebrand as HBM Nigeria

HBM, short for Huaxin Building Materials, follows the sale of Holcim's 83 per cent stake in Lafarge Africa to Huaxin Cement in December 2024. The name change will require amendm...

Aggregate Industries rebrands to Holcim UK

Aggregate Industries rebrands to Holcim UK

Aggregate Industries has rebranded to Holcim UK as part of strategic shift to provide the construction industry with seamless access to the latest sustainable building solutions...

New brand identity for Thyssenkrupp

New brand identity for Thyssenkrupp

To reflect changes within its organisation over recent years, Thyssenkrupp yesterday announced the launch of a unified global brand, reflecting transformation of the Germany-bas...

SCG renames  Tra Chang building materials line

SCG renames Tra Chang building materials line

Siam Cement Group has renamed its Tra Chang building materials line as SCG in a bid to strengthen its branding in the Asean market as well as globally. "Our stepped-up competiti...

Saudi Cement Co unveils new brand identity

Saudi Cement Co unveils new brand identity

Saudi Cement Co has launched a new brand identity an event which also marked company's diamond jubilee. Present at the ceremony were senior government officials, businessmen, su...

Holcim France to be renamed Orsima under CRH

Holcim France to be renamed Orsima under CRH

As of 1 August 2015, the former French subsidiary of Holcim, now owned by CRH, will be renamed Orsima. With the acquisition of Holcim France, resulting from the merger between H...