Mombasa Cement has started construction of a new grinding plant that will double its cement capacity next year, boosting the company’s drive for increased market share.
Harish Patel, a director at the cement-maker in charge of the Kenya operation, says there still exists huge potential to grow its turnover backed by a pricing strategy.
“There is a huge potential in this market and we will continue to offer the lowest prices to grow our market share,” said Mr Patel, adding that the additional production is meant for the local market.”
The cement maker is anticipating increased activity in construction sector moving forward through real estate and infrastructure development, presenting a new opportunity which it is keen on tapping to grow profits and revenues.
Data from the Kenya national Bureau of Statistics indicates surplus production thinned out in January and February. Consumption exceeded production for the first time in more than five years in January at 327, 504t, driven by increased demand from the residential sub-sector as developers rush to bridge a housing deficit which currently stands at about two million units.