Siam Cement Group seeks wider market base

Siam Cement Group seeks wider market base
Published: 26 August 2010

The Bangkok Post reported that Siam Cement Group, Thailand’s top industrial conglomerate, wants to establish a global presence for its SCG and COTTO brands of building materials starting in ASEAN.

Currently, Vietnam is considered the first strategic country for the move to establish the international recognition of its SCG brand for construction products and COTTO brand for sanitary ware including tiles and faucets.

Other countries in Indochina, including Burma and Cambodia, as well as the Philippines, are the next targets of Siam Cement’s Brand Management Office, which is tasked with increasing the awareness of the brands in the domestic and overseas markets.

Mr Anuvat Chalermchai brand director of Siam Cement Group said that "The move is expected to further strengthen our leadership in both the construction and sanitary ware markets."